Audience Research

When making a video it is extremely important that the content is geared towards the audience as these are the people who are consuming the product. Everything from the music track right down to the texts used in the visuals is thought through in order to be commensurate with the target audience. For my video I believe the best possible way of gathering information about my target audience is to create a questionnaire  This way I can have a look into what typical member of the public is going to be interested in my product and what they would like to see form the product when being made. I will aim to create a list of open ended and closed questions on a sheet of paper before handing to my local fish shop that sees many customers every day that are also marine hobbiests. This way the obvious target audience is pin pointed as oppose to handing the list of questions to a random member of the public, most likely having very small knowledge of the subject.

The introduction and questions will appear like this:

My name is Henry Cramer-Todd and am a marine aquatic hobbiest. For a school project I am creating an informative video about the reef tanks in the London Sea Life Aquarium. I am also recreating the front cover of the ‘Marine Habitat’magazine to feature my video as a free gift. I would greatly appreciate your help and advice on my project by answering the following questions.

1: What is your age?

2: Are you male or female?

3: In the video would you prefer there to be an interview with the supervisor about the tanks being explained or a voice over?

4: How long would you expect a video of this type to be?

5: What type of music track would be best fitting for a video of this genre?

6: Would you prefer the video to have clips of the whole of the London Sea Life Aquarium or just the reef tanks?

7: Would you be interested in seeing the tanks from a behind the scenes aspect and see the equipment used etc?

7: How important is it to have special effects to show the information being explained?

8: What colours would you expect the magazine cover to have when featuring  the video as free gift?

With this information I can gain an idea of who my target audience is and what they are after. Especially regarding the content of the video. for example i will know what type of music the audience would typically like to hear in this type of video which may be completely different to my perception of the idea music.

In total I had 15 replies to the questionnaire which I am very happy about as this gives a very even amount of people to justify my decisions by.